This 4-year program is being implemented with PMPML and will be extended to cover the metro lines as well. It should help not only in de-carbonization but also improve the air quality and reduce traffic congestion.
This program will “nudge” citizens to use public transport instead of personal automobiles.
Interim Report: Behaviour Nudges For Sustainable Transportation
Objective
This program was designed to encourage citizens to adopt environmentally responsible commuting practices. The initiative focused on promoting a shift from private automobiles to greater use of public transportation- namely, the PMPML buses, leveraging behavioural insights to influence travel choices. By integrating citizen engagement with evidence-based approaches, the program has provided decision makers with actionable insights on improving the PMPML infrastructure to improve ridership.
PKC’s role:
- Knowledge Dissemination
- People and Fund Management
- Identification of Stakeholders
Outcomes:
- 300 bus stops surveyed
- 800+ citizens surveyed
- 20 organizations (corporates, residential societies, academic institutions) reached
- 12 awareness campaigns conducted
- 9000+ indirect beneficiaries
Key Stakeholders
- Pune Mahanagar Parivahan Mahamandal Limited (https://pmpml.org/)
- Pune Municipal Corporation (https://pmc.gov.in/)
- Pimpri Chinchwad Municipal Corporation (https://www.pcmcindia.gov.in/)
- MahaMetro(https://www.mahametro.org/)
- PuneMetro (https://www.punemetrorail.org/)
- Regional Transport Office, Pune (https://transport.maharashtra.gov.in/1035/Home)
Partners
- Pune Mahanagar Parivahan Mahamandal Limited (PMPML)
- Save Pune Traffic Movement (SPTM)
- Centre for Environment Education (CEE)
- NICMAR
- University of Pune
- COEP Technological University
- Genba Sopanrao Moze College of Engineering
For more information and interest to support, please write to [email protected].